Our Team
Meet the Leadership
The dedicated professionals driving Win-Win Innovation Ltd forward — building the future of hire purchase management, tricycle fleet operations, and member empowerment across Adamawa State and beyond.
A visionary entrepreneur and the driving force behind Win-Win Innovation Ltd. With extensive experience in hire purchase management and asset financing across Northern Nigeria, he leads the company's strategic direction and growth initiatives.
Areas of Expertise
Key Achievements
- Founded Win-Win Innovation Ltd and established the Tricycle Hire Purchase Scheme
- Built the co-operative union serving hundreds of members across Adamawa State
- Spearheaded the digital transformation of hire purchase operations
As Director, Mubashir oversees operational excellence and oversees the execution of the company's core business activities. His leadership ensures the seamless coordination of tricycle fleet management, marshal operations, and member services.
Areas of Expertise
Key Achievements
- Streamlined fleet allocation and contract management processes
- Coordinated marshal and task-force training programmes across territories
- Strengthened partnerships with government and regulatory bodies
Umar manages day-to-day office operations and administrative functions at the Jimeta-Yola headquarters. He ensures smooth member onboarding, KYC processing, and supports the team in delivering excellent service to all stakeholders.
Areas of Expertise
Key Achievements
- Optimized member registration and verification workflows
- Maintained accurate records for contracts, payments, and compliance
- Ensured efficient front-office service delivery for members and partners
What Drives Us
The principles that guide our team every day
Vision-Driven
We are committed to transforming hire purchase and asset financing across Africa through innovation.
Member-Focused
Every decision we make centres on delivering value to our members and their communities.
Integrity First
We uphold the highest standards of transparency, accountability, and ethical business practice.